London Dry GIN

How did we come up with the idea of creating our own gin?


In fact, the idea arose quite spontaneously at a joint “kitchen party”. While experimenting with mixing tonic and liqueur, we came up with the idea of creating a particularly fruity and mild gin. To develop the recipe, we now began to select different botanicals and get in touch with a distillery. There we made several attempts to burn to get the desired taste into the bottle - with success!


But which bottle goes well with our mild and characterful gin?


The so-called “apothecary bottle” was quickly chosen as the bottle for the gin, because the clear contents come into their own in this classic bottle shape made of glass. Closed with a nice cork, the gin could no longer evaporate.


But what should be on the label if the “child” does not yet have a name?


So the search for a name started. After many suggestions, which were not always very serious, we overlooked for a long time that the name was actually on the house: Max-Brauer-Allee 68 - in short: ALLEE 68 As we found out later, the “Max-Brauer-Allee” used to be called “Allee”.

When designing the label, we remembered the printing workshop of the “Museum der Arbeit”, in which we then had the name ALLEE 68 set in an old Hamburg font. In order to show the pictorial reference to our location in Hamburg-Altona on the bottle, the artist Julia Knop (www.knop-art.de) drew the beautiful picture of the part of the avenue in which the business premises of Allee 68 oHG are located . If you look closely, you will also discover the shop sign.


Now we wish you a lot of fun and enjoyable moments with our gin!



The ALLEE 68 team!


 "ALLEE 68" ready for printing
"ALLEE 68" ready for printing

Gin-Flasche und Verpackung
Gin-Flasche und Verpackung

special thanks


At this point we would like to thank our families and friends and the people who helped us with our product development.


Without this great person we would not have succeeded so well with this product!


Flyer about ALLEE 68 DE
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The Shop



Our shop is located in the heart of Hamburg Altona, at Max-Brauer-Allee 68.
It is a small shop with a cozy atmosphere, which is located in a historic old building.
The renovation work is almost finished and we are in the process of setting up the shop and office.
We look forward to opening the doors soon.


Our gin gets its label and the stamp with the seagull logo on the cork by hand. Thus every bottle is a special one-of-a-kind.